Cheryl Potter

Partner, Permira


Cheryl is Co-Head of the Consumer Sector team at Permira and serves on the Executive Committee. She has worked on numerous transactions including Allegro Group, Arcaplanet, Creganna, Dr. Martens, Homebase, Iglo Group (and its subsequent acquisition of Findus Italy), Maxeda and Schustermann & Borenstein.

Prior to joining Permira, Cheryl worked at Royal Bank Development Capital. Previously she spent six years at Arthur Andersen in Manchester and London.

Cheryl holds a degree in Biochemistry from the University of Liverpool, England, and is a Chartered Accountant. She has recently been appointed to the BVCA Council.